Meet Ginger

A veteran marketing leader with 20+ years’ experience, Ginger Zumaeta has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to develop positioning strategies that captivate customers and clients.

In addition to her work through her marketing firm, 3-time Emmy Award winning writer and producer, Ginger Zumaeta, helps corporate teams overcome death by PowerPoint with her high-stakes presentation training and consulting.

"I love helping smart people solve hairy problems. And when I'm not doing that, you'll probably find me either in the kitchen cooking something delicious or some place quiet reading."


Ginger is the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals

Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards and 12 Muse awards for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research.

After going from an award-winning career at NBC to launching Zumaeta Group, Ginger is also using her experience in storytelling and persuasion to train corporate teams in telling better business stories in order to move high-stakes work forward through clear and succinct presentations grounded in narrative story structure and backed by brain science. 

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